Online dating industry growth 2016

"I think the market is more difficult now for small apps, because you need liquidity," she tells Yahoo Finance."It’s like a social network, you need to have people using it to get more people to use it.On the Monday after Valentine's Day, sees a 15% increase in communication activity on its site.In the days leading up to Valentine's Day, Ok Cupid, which is also part of Match Group (MTCH), sees a 15% increase in new sign-ups.(It also owns Meetic, Twoo, Black People Meet, Pet People Meet, Little People Meet, and the list goes on; there are 50 sites in its vast portfolio.) IAC, through Match Group, has long been the acquisitive king of the online-dating business.

Finally, Kelley predicted that Facebook’s move into dating won’t have a negative impact on Match Group’s position as a market leader.

The industry has grown at more than 3% each year since 2008." data-reactid="22"With the mega success of Tinder, and the Match IPO, the landscape has shifted.

Two of the industry's three biggest players are now public: Match Group and Spark Networks (LOV), which owns JDate, Christian Mingle, and others.

Overall, 15% of Americans have used an online dating site or app, up from 11% in 2013.

At that time, the bubbly market was just beginning to explode, and it was friendlier to small new entrants.