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It was creator-driven, with a strong point of view that was relevant and connected with our core audience in a big way," when he was asked about top-performing acquired programming.
My Babysitter's a Vampire is the first series to air on Disney Channel without the TV-G rating (as the series is rated TV-PG-V), a rating that most Disney shows carry, which is a significant change for the channel as most of their programming has been targeted towards children and preteens since the channel's launch.
The film was released on DVD in the United Kingdom on June 25, 2012, with the premiere episode of the series, "Lawn of the Dead".
The first season episodes of My Babysitter's a Vampire that aired on Disney Channel in the United States in June 2011, averaged 3.7 million viewers and was the number 1 cable show among kids 2–11 in its time period (weekdays 7PM/6c).
Early in 2011, four episodes of the series aired on Teletoon as previews for the series. The series follows the supernatural adventures of Ethan Morgan (Matthew Knight), a geeky freshman and Seer who has visions from contact with the paranormal, his best friend Benny (Atticus Mitchell), who is a spellmaster, and his younger sister's babysitter Sarah (Vanessa Morgan), who is a vampire.
Disney Channel announced in June that year that they acquired the rights to air the movie and series. They are often aided by Rory (Cameron Kennedy), their dorky friend, and Erica (Kate Todd), Sarah's best friend, both of whom are vampires turned in the pilot film.
The points that are scored get counted toward the overall site tally, which affect the outcome of the season finale.
The show originally premiered on Teletoon on March 14, 2011, and on Télétoon on February 28, 2011.
In the United States it premiered on June 27, 2011, on Disney Channel.
In the UK and Ireland it premiered on October 4, 2011, on Disney Channel and in April 2012 on Disney XD.
The series premiered in late 2011 in Australia and New Zealand.