Internet dating world
With the introduction of the internet in the 1990’s more and more people started placing their personal ads on websites instead of in newspapers and magazines.Dating agencies created websites to which people could subscribe (usually for a membership fee) to get suggestions on possible partners based on certain algorithms and the extensive questionnaires they had to fill in.With the introduction of smartphones and their applications (apps) online dating became even easier, and more importantly, more socially accepted.A research from 2015 by the BBC showed that the dating app Tinder was the 10th most popular lifestyle app in Canada that year and the 15th most popular one in the US.It is estimated that the first personal ad was placed around the end of the 17th century and its popularity really took off in the early 18th century.However this does not mean it was a socially acceptable way of looking for a spouse.
I start with Tinder, the most popular app in western countries, and then move on to three dating apps that are more at the margins, The Leage, Ayo Poligami and Truly Madly.
Based on this information, you can either swipe the profile to the right if you like them or to the left if you don’t.
Only people whose profile you liked and liked you back become a match, which enables the chat function. This probably refers to the other novelty Tinder introduced in the online dating world: the matches you see are based on geographical distance, so you can see instantly which people are in your neighbourhood.
Dating apps enable us to do things we have never done before and are now often created to fit into a specific (sub)culture.
This article discusses several dating apps using theories regarding globalization.