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The sites that allow long taglines don’t always display the entire line in search results.Sometimes only a limited number of letters gets posted on a search.(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.Some sites, such as Match.com, let you choose a long screen name and a long tagline.”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.Do a search on your site to see which is more prominent — taglines or screen names.Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.

People who work in advertising agencies can make their entire career on just one tagline.

Try these starter ideas: • “I’m boycotting shampoo!!!

” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?

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