Dating site the guardian

She used Optimizely’s AB testing tool to track the number of successful registrations for both landing pages.The variation landing page improved conversions by 46%.“At the Guardian, we are very much driven by data and not individual opinions,” Kerstin says.

Unfortunately you dont know where to start, with so many apps, sites and agencies about there are a number of options, all trying to grab your cash.“Of the 14 tests we have run so far on Soulmates, seven have been successful, three have been negative, and four have been inconclusive,” Kerstin says.But knowing what doesn’t work can been just as informative as knowing what does work.The Guardian uses A/B testing across many of its webpages and properties.Product managers like Kerstin Exner are encouraged to run A/B tests whenever possible, as long as a strong business case can be made for each experiment.

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